7 Website Re-Design Guidelines

Posted on 26th March 2012 in Intermezzo

Re-design with profits in mind

If your website still has text in Times New Roman, uses pop-ups, fits within an 800×600 screen resolution and has no mobile access, it’s definitely time for a new web design! However, re-designing means taking things into account that aren’t necessary for new sites. Today we check out some expert web design guidelines for refreshing your site, focusing on creating something that’s both attractive … and profitable!

1. Get it right to begin with

When you are in the planning stage of your web design, it is very tempting to just try something out, get it up and see how people respond to it. After all, it can always be changed … can’t it? It is true that you can change your  web design whenever you like, but you’ll most likely be alienating customers in the meantime. They have to struggle through with an un-polished design, and then re-learn how to use your site after you’ve made the changes – which could be fairly major.

2.

Changes to strangers?

Don’t make your users feel like strangers when they visit your new site. Changes should be incremental, and if possible, focused on the web design itself, rather than the navigation or functions of the site. To some extent, the web design is superfluous to your visitors – they mostly want to ‘do’ something on the site, rather than just stare at the pretty background. Keep the navigation and functionality constant; focus on visual rather than ‘mechanical’ changes.

3. Hit the analytics reports

One of the wonderful things about having an existing site is that you already have an idea of what works for your company and industry. You know which pages users like, which have a high bounce rate, and which they spend the most time on. Let your web design professional in on what the analytics say as well, and you’ll have a site that’s not only pretty, but gives your customers what they need and want.

4. Always have old pages redirected

There’s nothing more frustrating for a user than going to an old bookmark, or finding an old link and getting a 404 message … but not being able to find what they are looking for! Your web design team can ensure that all old pages are redirected to their new equivalents.

5. Include a search box

It is fairly easy to include a custom search box – and even cheaper to go with the Google version – and it adds immensely to your site’s usability. If any old pages slip through the cracks, a search bar ensures they can be found again.

6. Be individual

Web design trends move in waves – try not to push your web design team in a stylistic direction that everyone else is taking. Not only will your site look like a ‘face in the crowd’, it will also look dated as soon as the trends shift.

7. Integrate your SEO from the start

It is far easier (and more sensible) to implement your SEO-based changes from the get-go. Any good web design team will make sure you have the clear and logical site structure needed for SEO-friendliness. Your site should also have:

-  Fairly short URLs without unnecessary gobbledegook on the ends
-  Keywords integrated into page names and URLs
-  Relevant and unique meta descriptions and titles
-  Alt tags on your images
-  HTML and XML sitemaps

Keep these guidelines in mind when planning and executing your new web design, and you’ll be on your way to a site that’s not only pretty, but user-friendly and therefore profitable.

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How to make better profits from SEM

Posted on 30th December 2011 in Sem

SEM stands for Search engine marketing include activities used to promote your website through various search engines. Most of the web surfers trust on the search engines to look for varied kinds of information. In addition, nowadays, search engine marketing has been gaining immense popularity as thousands of people have started to make use of this technique and advertise and promote their products and services. Certain most famous SEM methods include SEO (Search engine optimization), paid inclusion, paid placements etc. It has been highly advisable and suggested all across the web, to make best use of SEO services, especially offered by SEM Sydney web companies. In fact, these companies help the beginners to learn more about the effectiveness of search engine marketing techniques. Through web marketing and search engine marketing, sites are linked with other ones that help in increasing the traffic to the website.

The rise in visitors can also make a big difference in business returns and profits. PPC services are one good strategy to raise the traffic mostly used by Sydney based SEM companies. To get in touch with these rich and qualitative SEM Sydney companies, you can easily get the rates and quotation for your desired services online. Here follows, certain tips through which you can make better profits from search engine marketing: 1-Firstly, design a search engine friendly website. Search engine marketing will help search spiders to explore your website quicker and raising the chances to feature high in the search results page. 2- Other method to take benefit from search engine marketing is making use of keywords, applied through SEO. In SEO, keywords play vital role in promoting the websites feature in search results and along with this, it is extremely essential to research and analyze the keywords before applying anywhere. 3- To fetch the optimal benefits from SEM, play with the most competitive keywords and make most out of them to reach the targeted audience. 4- Submission of websites to search engines is one of the most beneficial strategies in search engine marketing that helps engine spiders to know about your website and improvise search engine rankings.

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Why helpdesk software is vital for websites selling services

Posted on 10th December 2011 in Intermezzo

When many people think about the world of e-commerce they only think about websites and businesses that sell products, however, for every item that is sold online there is a related service that is also offered online.  Due to the wide variety of services, competition, and questions it is therefore important to remember how live help software can help build and increase profits for businesses that offer services as well as products.  This is because consumers thinking about purchasing a service will have just as many questions if not more and helpdesk software is a great way to reassure them with the answers they need.

First of all, the primary reason why you need live help software as a service orientated business is the same as if you were any other type of business, to beat out the competition.  When people search online for service providers they will see thousands of results in their search query window, therefore you need something on your website that will make you stand out from the rest of the pack, and sometimes the solution to doing so is as easy as having a live help software function present on your website.

Services are purchased to help or supplement the work that a business may do regardless of the type of service that is being provided.

 With this thought in mind, consumers are actually apt to have more regular questions and concerns when purchasing a service package then they would other physical goods, thus you can use the live chat software to make sure you settle their concerns in a timely fashion.  By allowing them to quickly chat and discuss exactly what they need, you can use live help software to convince them that you are abele to meet their needs.

Additionally, those who purchase services often need continual customer support for peace of mind.

 Many consumers will continue to want updates, add-ons, and other support needs from their service providers, which are all things that you can provide to them by using helpdesk software.  In turn, when the customer sees and tries out the helpdesk software function on your website they will note that they can always get in contact with your business, which will make them more comfortable with outsourcing a task to your business thus increasing your sales simply by showing consumers you have live help software.

Another benefit to using a live help software package on a service website is because many consumers get easily confused about what they need and will seek aid negotiating towards what is best for them.  Most services offer different packages and levels of support to clients, but just because you have the packages listed on your website does not mean that a consumer will know automatically what is right for them.  If they have concerns or are confused about what they should purchase the live support software is something that they can turn to.

Its presence may prevent them from moving onto to another website with different package offerings because they can simply contact you via the live help software to ask for help if they get confused.  This also allows you to offer consumers the chance to customize their own packages, since you can use the helpdesk software to offer personalized consultations over the live chat application.  Customization is the number one selling point of any service, so if you are able to use the live chat software in this manner also you will be offering them unique services that will have your profits rising instantly.

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Forex Megadroid Coupon Discount and Promotion code

Posted on 10th October 2011 in Intermezzo

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Shared Hosting Versus VPS Hosting

Posted on 17th September 2011 in Intermezzo



Putting up a website is easier said than done. To begin with, there are a lot of factors that you should take time to consider. If you’re not adept in finding the right resources, you may end up with a fruitless business venture. So instead of simply filling up your website with useful information as well as high quality products and services, make sure that you get to choose the right hosting company. Remember that the Internet is home to many hosting companies. Hence, you should do your research well to meet face to face with the one that’s truly best for you. Once you found the right host, it’s time to pick the right hosting type.

If your company is still in its infancy stage, it’s better to stick to virtual hosting before you shell out any money for a dedicated hosting type. What is virtual hosting, you may ask? Well, when a single server is shared by multiple users, it’s what you call the virtual type hosting. As simple as it sounds, there are two forms of virtual hosting, which can be too tricky for a beginner. Knowing the difference between shared hosting and VPS (Virtual Private Server) hosting can help you decide which hosting type to go for. But to help you understand these a lot better, here are some facts that you bear in mind:

Shared Hosting: Cheap But Insecure

In shared hosting, every component of your server is being shared – disk space, bandwidth, web server, and all. People who are on shared hosting type can also be categorized into two: starters and penny-pinchers. Starters are composed of personal site owners or small time entrepreneurs who are just testing the waters of e-commerce. They’re still at the stage of figuring out how the Internet works in hopes that they’ll gain substantial amount of profits from the online industry. The penny-pinchers, on the other hand, are those who are just in it to save money. They’re willing to compromise quality for the sake of price. That’s why their websites usually turn out to be a disappointment.

This only shows that shared hosting is cheap, alright, but it has a lot disadvantages, too. When it comes to security, stability, and reliability, shared hosting doesn’t offer much. Since hundreds of users have access to the same server, it’s the most vulnerable to hacks and disruptions. Your account that’s only protected by a password can be easily cracked by a good hacker. Aside from that, if your co-users are exceeding their bandwidths, chances are, the system might malfunction or crash due to the overwhelming amount of requests it’s handling. As a result, all websites, which run on that server, will suffer from down times.

VPS Hosting: Shared and Dedicated Hosting Fused

In VPS hosting, the server is also shared though it offers to give you a dedicated hosting-like kind of service. How? Simply with the use of a powerful software, web developers have found a way to partition the server’s system, so each part could function like a dedicated server. If this sounds confusing, let’s try to use an analogy. In shared hosting, there’s a house. Inside the house, there are two rooms. One room is occupied by three people, the other is occupied by just one person. Now, the room with three occupants is most similar to shared hosting, while the person who is inside the other room is likened to be on VPS hosting. Although this person shares one house with other people, he gets to have a room of his own.

Needless to say, all deficiencies found in shared hosting are solved by VPS hosting. Security comes from using a software that makes it possible to build walls around one account to keep intruders out. Considering that your space in the server acts independently from other accounts, reliability and stability are not a problem. It simply means that nobody can rob you out of your web resources like bandwidth and disk space.

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